Friday, January 3, 2014

My Little Bossings, criticised for excessive ad placements

The MMFF 3rd Best Picture and the festival's currnet number 1 movie at the box office My Little Bossings is currently facing left and right criticisms for excessive showing of commercial products being endorsed by its lead star Vic Sotto and Kris Aquino.


The MMFF 3rd Best Picture and the festival's currnet number 1 movie at the box office My Little Bossings is currently facing left and right criticisms for excessive showing of commercial products being endorsed by its lead star Vic Sotto and Kris Aquino.

In an open letter written by Lourd De Veyra addressed to Vic Sotto, the tv host/commentarist condemned heavily the ad placements of pancit canton, cough syrup, detergent powder and other products endorsed not only by him but by Kris Aquino as well.

De Veyra further added that Sotto wasted the trust given to him by the public as one of showbiz's most powerful personalities. Here's a part of the letter...

An Open Letter to Vic Sotto
By Lourd de Veyra (spot.ph)

"Sabihin na lang natin na hindi ako ang audience ng My Little Bossings. At tama nga—paglabas ko ng sinehan, puro mga chikiting ang nakapila. Obvious naman kung anong demographic ang puntirya nito. Alam ko ang unang depensa niyo ng mga producers: hindi ako ang audience niyo. “Eh di huwag ka na lang manood.” Pero huwag naman ganun, Bossing."

"Gaano niyo ba kabilis ginawa ito? May pakiramdam ito na parang tatlong araw lang eh, parang minadali, or what we in our circles refer to as: PNY (“Puwede na ’yan.”)"

"Hindi kami nagbayad ng P220 para bentahan ng pancit canton, tinapay, sabong panlaba, cough syrup, at kung ano-ano pang produkto ang ine-endorse ninyong dalawa ni Kris Aquino. Ganoon na ba kayo ka-desperado? Hindi naman siguro."

"Pagkakataon niyo na sana. Kayong dalawa ni Kris Aquino ang dalawa sa mga pinakamakapangyarihang pangalan sa showbiz ngayon. Ang daming nagtitiwala sa inyo. Ang dami-dami niyong puwedeng gawin. But this is the best you can come up with? ’Wag niyo sabihing “Pinaghirapan namin ito,” dahil maglolokohan lang tayo."
Read the full letter here



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